Reputation, Responsibility, and the Real Work of Property Management

Our Property Management Team Lead, Mitch Ellicock – shares his outlook on the industry and how to drive it forward:

We are so lucky to be in the industry we are in. Meeting all walks of life on a daily basis, everyday is learning in a professional and personal sense.

Investment properties have always been one of Kiwis favorite ways to invest, people will always need housing – our skills will always been in demand, as we have seen recently with the economy with voluntary redundances & doom and gloom – not everyone is so lucky.

But while we are lucky, do people really feel lucky to have us?

We have all seen the cowboys out there that tarnish our reputations, from shoddy tenant care to not paying their owners on time – if the industry is to remain unregulated then who is responsible for driving it forward?

The answer is us, all the fantastic property managers out there who truly care about the industry – I am lucky to work with an amazing bunch at Impression Real Estate!

But luck has nothing to do with how the industry will progress, but rather, it's the commitment to professionalism, integrity, and high standards that will define our future. As property managers, we’re in a unique position where our actions directly impact not just property owners but also the daily lives of tenants, shaping their experience of “home.”

Our role is more than simply collecting rent or addressing maintenance issues. We’re mediators, educators, and problem-solvers. By setting an example of excellence, we can show the community what quality property management truly looks like. We can build trust with tenants and owners alike, fostering a reputation that reflects positively on the industry as a whole.

Looking forward, our challenge is to continue raising the bar. Through ongoing training, transparent communication, and a commitment to best practices, we can influence the industry’s path. Together, we’re responsible for creating an environment where both tenants and owners feel that they are treated fairly and with respect, regardless of market conditions. It’s not about luck; it’s about dedication, hard work, and a shared vision for a better, more reputable industry.